Description

  • - Ran a campaign to establish a foundation to draw in more culture around the restaurant
  • - Generated over 1.4 million impressions and views in 2 weeks across Instagram and TikTok
  • - Gained cultural and social awareness with attention from KCAL and LA Times
  • - Conducted competitive research, social listening and brainstorming sprints to identify trends
  • - Organized and marketed content through TikTok and Instagram; managed, created and scheduled social media content with additional focus to email marketing, CRM integration & lead generation
  • - Adapted to changes to trends and creatively solved problems to navigate obstacles
  • - Copywriting captions that maximized SEO for content

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